Last week Amalah wrote this post on Moxiebird about Old Navy’s Pride Tee that they are launching for June (Pride month) and for the “It gets better” project. I was so excited. I couldn’t wait to run out (aka–online to old navy) and get one for each of the kids and one for myself. But then I found out that they were only selling the shirts in stores. Okay, so I’ll just run out to one of the 6 or so Old Navy’s in my city.
WAIT. They are only available at 26 stores. 26 stores in only 21 cities. Are these the only cities where folks are allowed to be proud? My city has a large Pridefest celebration. But we can’t buy an Old Navy Pride Tee? That sucks. What would I tell my kids if they were older–sorry kids we have to move in order to celebrate your uncle or any one who loves differently.
I am sure they did some sort of location testing to see what markets would want the shirts and which ones wouldn’t. But seriously, they couldn’t make them available online. I am so disappointed in Old Navy and their choice to only sell in certain markets. I know a lot of people who would have bought these shirts in my city.
Come on Old Navy–let us all be PROUD.